Long Live Maximalism
Posted on 25 April 2016
We saw a hint of the changing tide on the catwalks for spring 2014 with Tom Ford’s jewel tones and Chanel's brightly coloured dots. Even Céline's Phoebe Philo, the woman who re-birthed minimalism for 21st-century women, showed graphic graffiti prints and splashes of primary colours. The subtle, precision-cut garments that have dominated the industry for the past few years, impossible to ignore, always present as fleeting trends have come and gone. Clean tailoring with fuss free, razor sharp edges has made way for embellishments, eye catching adornments, excessive details and lashings of colour.
The reality of these richly detailed clothing is that they are designed to look just that - rich. These details, though, make it harder for the trends to trickle down to the highstreet retailers and then down to the masses. Designers are engaged in a continuous battle with copy-cats trying to provide the look for less, but does this mean the highstreet won’t be able to compete?
For the highstreet minimalism has always been easy to re-create, less expensive fabrics in clean cuts look fantastic, but to pay homage to maximalism is tricky. It is expensive to add embellishments and prints to mass produced items which in turn affects the final price of the garment. However, in a consumerist culture, is any price too high to pay for the latest trend?
The rise in the ability to instantly share content on social media and the excessive amount of information users take in each day may have a hand to play in the decline of minimalism popularity among designers. When your brand needs to stand out as individuals scroll through their social media feeds strong colours and multi dimensional textures are what catches the eye.
If you’re partial to quiet, well mannered clothing, over these loud, in your face garments and your wardrobe is full of neutrals try pairing a statement piece with subtle hues to tone it down. A simple cashmere sweater tucked into a graphic skirt, or a head turning shirt paired with simple grey tailored trousers.